Designing an Effective Marketing E-mail Using Adobe Photoshop
Table of Contents
Paulina Tracz (aka "Simple Pea") brings her years of experience creating great marketing e-mails to this highly informative tutorial. She addresses how to design e-mails with the coding process in mind; document, grid, and basic layout setup; importing images into a document (plus modifying image dimensions using layer masks); settings for graphic vs. HTML type; and adding dimension to make designs really pop. Whether you're making marketing e-mails for your client/employer or creating a promotional piece for your own design practice, this tutorial will decrease your turnaround time and get your work noticed.
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Simple Pea is the brain child and creative practice of Paulina Tracz, whose trade best falls under the label of communication designer. She is a graduate of Cornell University and Fashion Institute of Technology in NYC, where she learned to communicate in both the literal as well as visual senses. Degrees aside, she is also very passionate about her work, continuously learning independently through books, the internet and experience. Her design notebook and blog can be found at www.simplepea.com.