Developing a Strong Brand Story through Social Media: Social Ad Summit

Our challenging economy, combined with an ever-changing media landscape, is forcing brands more than ever before to rethink how they can efficiently communicate with consumers. Invest in marketing about specific products? Develop a strong brand story? Joe Baratelli, SVP, Group Creative Director at Honda's longtime advertising agency, RPA, will discuss how Honda's Brand campaign, "Everybody Knows Somebody Who Loves a Honda," used various media platforms to effectively reveal and foster the unique bond between people and Honda vehicles in a simple, iconic and human way.

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