Digital Ad Sales: Getting and Closing the Deal

WHEN Wednesday, June 26, 4-5 pm ET - Full Schedule WHERE Online PRICE $49 (or $39 for AvantGuild members - details) Add to Calendar iCal | Outlook Notify me when this is offered again.

Details

The advertising landscape is changing, with new opportunities to run ads online in addition to traditional print, television, and out of home campaigns. But the process for selling digital ads is different, and to land clients you'll need to know how to approach them and convince them to use some of their ad budgets online. From knowing who to reach out to, what to include in a proposal, and how to close the deal, this webcast will take you through the digital ad sales process.

You'll learn how to:

• Navigate a corporate and agency org chart
• Understand the role of the media buying/planning agency, the CMO, and niche positions
• When and why to go to the client directly
• Break down a brand portfolio like P&G or Ford Motor 
• Stay ahead of the planning cycle
• Understand the process of selection on the agency and client side

How this works:

• You'll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked
• You'll have the chance to ask questions and get advice from the speaker in real time
• You'll receive a copy of the speaker's presentation slides and access to a recording of the presentation

Related

Instructor

Spyro Poulos works with AdData Express, training ad sales professionals (most of them digital) in how to use their services to create new sales opportunities. He has been in ad sales for the last 15 years, working for New Times Media (now Voice Media), Paper magazine, TOKION (a Japanese publisher), the Aperture Foundation, and Harris Media. He has sold every type of media imaginable (online, print, OOH, event) but at every property he worked with, he was responsible for creating and monetizing their web/digital properties and creating the advertising agency relationships each of them still rely on for their digital revenue.

Spyro Poulos's Courses
Digital Ad Sales: Getting and Closing the Deal –