Digital Ad Sales

Create proposals, analyze campaigns, and make the move to digital advertising

WHEN Materials available starting June 4
Discussions start Tuesday, June 11, 9-10 pm ET - Full Schedule

WHERE Online

PRICE
$470 (or $445 for AvantGuild members - details)

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Details

Are you struggling to make the transition from print to digital sales? With advertising budgets going increasingly online and mobile, this course will teach you the skills you need to stay ahead of the game. Learn the fundamentals of digital sales, including how ads are delivered and priced and how performance is tracked. You will develop a deeper understanding of industry terminology, standards, and trends. You’ll be able to craft competitive digital proposals and successfully manage their delivery.

In this class, you will learn how to:

Create and sell competitive digital proposals
Understand industry terminology, standards, and trends
Analyze and measure the performance of ad campaigns
Understand the client POV to create effective proposals
Manage research and creative for digital ad campaigns

By the end of class, you will have:
A framework in place for selling digital ad campaigns.

The online classroom has several components:

Lessons: Learn new skills through video-based lessons
Discussion: Join a weekly live, interactive discussion via IM and video
Assignments: Complete homework and receive instructor feedback
Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

Digital Ad Sales (PDF)

View a sample syllabus for the class here.

• Social Media Certificate Program – ONLINE

Instructor

Simon Schatzmann is the CEO/President of the start-up entertainment company Fortune Girls/Zeus Media. Prior to this, he was vice president of online sales, e-commerce, and digital strategy for The New Yorker and held publishing positions at Nickelodeon Publishing, MTV Networks, and Pokemon USA. Simon has worked on multiple magazine launches and specializes in Internet sales, digital strategy, custom media and publishing, brand licensing and extensions, and new business development.

Simon Schatzmann's Courses
Digital Ad Sales – (Starts June 4)

Testimonials

This was an excellent course on launching your own magazine and the business side of a magazine, from conception to publication. Simon was perfect for the course and was knowledgeable and a valuable resource. -- D. Cole

"Simon went above and beyond to make sure all of us received the help we needed. He's informative, engaging, and has a wealth of knowledge for those of us who are novices in the publishing industry." -- Octavia Dingle