Digital Content Strategy

Apply your editorial skills to one of the fastest-growing digital media fields

WHEN Wednesdays, September 18 - October 9, 6:45-9:45 pm ET - Full Schedule

WHERE Mediabistro offices, New York, NY

CERTIFICATE Use this course to earn a certificate in Digital Journalism and Digital Project Management.

PRICE
$385 (or $360 for AvantGuild members - details)

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ALSO STARTS: Online - 7/9/2013

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Details

An effective content strategist is part editor, part marketer, part business analyst. When you understand content strategy, you can build a revenue model that sustains a digital media business.

This course will help you define and expand your content business by using audience data to drive creative decisions. You'll create a strategy that considers brand identity, audience habits, cultural trends, and revenue initiatives.

In this class, you will learn how to:

Create editorial content that aligns with the overall business goals
Develop a content distribution strategy that works across web, social media, mobile, e-books, and emerging platforms
Understand the content types that best reach your viewers including video, audio, graphics, and interactive features
Analyze and measure content performance to evaluate your strategy
Understand content management and metadata strategies to best organize, sort, and repurpose content

By the end of class, you will have:
A strategic plan for creating, distributing, analyzing, and managing your digital content, a greater understanding of your audience, and a plan to reach users on a variety of digital platforms.

Course Syllabus

Digital Content Strategy (PDF)

View a sample syllabus for the class here.

• Digital Journalism Certificate Program – ONLINE

Instructor

Frank Samperi is a digital programming director at Scripps Networks, overseeing content syndication for Food Network, Cooking Channel, HGTV, and Travel Channel. He has worked in digital media for more than 12 years with a focus on creating and packaging online lifestyle content for brands including Martha Stewart, Epicurious, and LG Electronics.

Frank Samperi's Courses
Digital Content Strategy – New York (Starts September 18)

Testimonials

Frank was knowledgable, helpful, and extremely receptive to the questions, needs, and suggestions. He turned what could have been dry subject matter into a fun and funny lesson in digital trends, events, and information. -- Lauryn Siegel

"Class with Frank is a smart investment. You will walk away with a solid understanding of how to improve and build your online presence. Frank's assignments are challenging, yet extremely effective in teaching you to think critically about your content, goals, audience, and overall strategy." -- Jennifer Pons

"Frank is a terrific instructor. He's smart, savvy, well-organized, and incredibly articulate. I appreciate the time and energy he put into building his presentations, and the handouts were spot-on. I would definitely take another course with him." -- Hilary Maybaum

"Frank is the best. He's in-tune with all things digital and made me think twice about the content I need to be producing. He is a must-know person in the industry with amazing connections, some of which he brought as guest speakers. He is an all-around great instructor." -- Macae Lintelman

"Frank was wonderful! He was engaging, enthusiastic, and obviously an expert in his field. His guest speakers provided an added level of insight into content strategy and all it entails. Thanks Frank!" -- Maria M. Zerafa