Digital Content Strategy

Apply your editorial skills to one of the fastest-growing digital media fields

WHEN Materials available starting September 10
Discussions start Tuesday, September 17, 8-9 pm ET - Full Schedule

WHERE Online

CERTIFICATE Use this course to earn a certificate in Digital Journalism and Digital Project Management.

PRICE
$385 (or $360 for AvantGuild members - details)

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ALSO STARTS: New York - 9/18/2013 | Online - 11/12/2013

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Details

An effective content strategist is part editor, part marketer, part business analyst. When you understand content strategy, you can build a revenue model that sustains a digital media business.

This course will help you define and expand your content business by using audience data to drive creative decisions. You'll create a strategy that considers brand identity, audience habits, cultural trends, and revenue initiatives.

In class, you'll learn how to:

Create editorial content that aligns with the overall business goals
Develop a content distribution strategy that works across web, social media, mobile, e-books, and emerging platforms
Understand the content types that best reach your viewers including video, audio, graphics, and interactive features
Analyze and measure content performance to evaluate your strategy
Understand content management and metadata strategies to best organize, sort, and repurpose content

By the end of class, you will have:
A strategic plan for creating, distributing, analyzing, and managing your digital content, a greater understanding of your audience, and a plan to reach users on a variety of digital platforms.

The online classroom has several components:

Lessons: Learn new skills through video-based lessons
Discussions: Join a weekly live, interactive discussion via IM and video
Assignments: Complete homework and receive instructor feedback
Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

Digital Content Strategy (PDF)

View a sample syllabus for the class here.

• Digital Journalism Certificate Program – ONLINE

All offerings in:
Digital Media & Tech
Journalism

Instructor

Dan Blank is the founder of WeGrowMedia.com, where he provides writers and publishers with a strategy to impact communities through branding, content, and marketing.

Dan spent a decade at Reed Business Information as director of content strategy & development. He now works with media companies, speaks at publishing conferences, and trains writers in developing their digital strategies. You can find him on Twitter at @DanBlank.

Dan Blank's Courses
Digital Content Strategy – (Starts September 10)
Digital Content Strategy – (Starts November 12)

Testimonials

This was a good overview of digital content management. I got the big picture and resources to help me move forward. I am glad I took the class. -- Kathryn Madsen

"Dan teaches a dynamic and fundamental class that allows you to immediately apply a new skill set. He is an expert who can teach you how to take your content to the next level. Dan's feedback is detailed and purposeful, and he takes the time to respond to each and every question. -- Dena Feingold

"Dan is clear, concise, engaged, and super responsive. He is very constructive and clearly loves the topic he is teaching. Dan made everyone feel comfortable no matter their skill level and was friendly and welcoming. I learned so much!" -- Kelly McMasters

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