Digital Marketing Certificate Program

WHERE Online   WHO Anyone who would like to earn a professional certificate endorsed by Mediabistro. WHAT Six courses leading to a complete skill set in digital marketing. Plus AvantGuild membership and a Freelance Marketplace listing. WHEN You can begin your certificate coursework at any time. We offer all certificate courses multiple times throughout the year. PRICE $1,500 (or $1,450 for AvantGuild members - details) Add to Calendar iCal | Outlook Notify me when this is offered again.

Details

Mediabistro's Digital Marketing Certificate Program provides hands-on training in the fundamentals of online marketing. You'll review how to maximize search marketing potential for your company or client, how to create a social media marketing strategy, execute an email marketing campaign, and draft marketing copy for blogs and websites. In the electives of your choice, you'll refine your expertise to improve your practical and strategic approach to digital marketing.

By the end of the program you will be able to:

• Organize and execute a multifaceted online marketing strategy
• Launch a social media marketing campaign on Twitter, Facebook, and other networking sites -- and use analytics to measure its success
• Implement research techniques to improve the search ranking of your company's website

Students in the program also get access to the extensive How-To Video library, Freelance Marketplace, and AvantGuild.

Course of Study

The certificate is awarded to students who successfully complete the 4 required courses and 2 electives within one year. Students receive a letter of completion and certificate suitable for display.

Required Courses

• Intro to Online Marketing
• Understanding Search and Online Marketing
• Understanding Analytics
• Social Media Marketing Boot Camp

Choose Two Electives

• Facebook Marketing
• Copywriting for the Web
• Understanding Social Media Metrics
• Advanced Analytics
• Facebook Advertising
• Strategic Mobile Marketing
• Intro to Digital Project Management
• Twitter Marketing

Additional Resources

The Mediabistro Digital Marketing Certificate Program includes access for 12 months to the following mediabistro.com resources:

• How-To Videos
  Develop your professional skills with these how-to videos on new media and career topics.
• Freelance Marketplace
  Showcase your work and get jobs from managers who need to fill editorial assignments.
• AvantGuild
  Make your professional life a little easier and a lot more productive with premium access to mediabistro.com's career-focused resources, editorial content, discounts, and other member benefits.

Admission and Enrollment

Students have 2 certificate options.

1) Enroll in each required class separately and apply for the certificate when you have completed all requirements.

2) Enroll in the full program for $1500 (a 40% savings). Only program enrollees receive priority notice about upcoming courses, expedited enrollment, 1 year of access to Mediabistro How-To Videos, Freelance Marketplace, and AvantGuild.

Courses must be completed within one calendar year. Questions? Email us.

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