Digital Production for Writers and Editors

Create multi-dimensional content for digital mediums

WHEN Tuesdays, June 4 - July 9, 6:45-9:45 pm ET - Full Schedule

WHERE Mediabistro offices, New York, NY

CERTIFICATE Use this course to earn a certificate in Digital Journalism.

PRICE
$470 (or $445 for AvantGuild members - details)

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ALSO STARTS: Online - 6/20/2013 | Online - 8/20/2013

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Details

You’ve mastered writing and editing for publications. But can you crop and resize photos, navigate a content management system, or understand what makes a great user experience?

Thanks to improvements in computer software and content management systems, you don’t have to be a web developer or tech person to create dynamic digital content. Through assignments and discussions, you will learn how to think past the written word and create content that is multi-dimensional and editorially relevant, uses the web to its full potential, create stories that have social media campaigns built in, and increases your value as an employee.

In this class, you will learn how to:

Navigate and create content in a basic Content Management System, such as WordPress
Crop, resize, and optimize photos, create graphics, and enhance static text through basic HTML/CSS
Understand what makes a user-friendly website and how to create UGC contests that maximize and enhance your social presence
Know which web technologies to follow and which to ignore
Measure effectiveness and revenue potential through traffic and user engagement analytics

By the end of class, you will have:
A thorough understanding of how to conceptualize, articulate, and execute digital content that enhances your site’s editorial mission and is technologically sound.

Course Syllabus

Digital Production for Writers and Editors (PDF)

View a sample syllabus for the class here.

Instructor

Victoria Reitano is a digital producer at the Emmy-award winning, nationally syndicated LIVE with Kelly and Michael. At LIVE, she manages the Google+ page, the GetGlue page, and produces content for the web to supplement on-air segments. Prior to this, she wrote and produced web content at ThisOldHouse.com.

Victoria's also assigned, wrote, edited, and produced packages for Patch.com, UniversityChic.com, The Staten Island Advance's website, USAToday's college website and SDTimes.com.

Victoria Reitano's Courses
Digital Production for Writers and Editors – New York (Starts June 4)