Digital Production for Writers and Editors

Create multi-dimensional content for digital mediums

WHEN Materials available starting June 20
Discussions start Thursday, June 27, 8-9 pm ET - Full Schedule

WHERE Online

CERTIFICATE Use this course to earn a certificate in Digital Journalism.

PRICE
$470 (or $445 for AvantGuild members - details)

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ALSO STARTS: New York - 6/4/2013 | Online - 8/20/2013

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Details

You’ve mastered writing and editing for publications. But can you crop and resize photos, navigate a content management system, or understand what makes a great user experience?

Thanks to improvements in computer software and content management systems, you don’t have to be a web developer or tech person to create dynamic digital content. Through assignments and discussions, you will learn how to think past the written word and create content that is multi-dimensional and editorially relevant, uses the web to its full potential, create stories that have social media campaigns built in, and increases your value as an employee.

In this class, you will learn how to:

Navigate and create content in a basic Content Management System, such as WordPress
Crop, resize, and optimize photos, create graphics, and enhance static text through basic HTML/CSS
Understand what makes a user-friendly website and how to create UGC contests that maximize and enhance your social presence
Know which web technologies to follow and which to ignore
Measure effectiveness and revenue potential through traffic and user engagement analytics

By the end of class, you will have:
A thorough understanding of how to conceptualize, articulate, and execute digital content that enhances your site’s editorial mission and is technologically sound.

The online classroom has several components:

Lessons: Learn new skills through video-based lessons
Discussion: Join a weekly live, interactive discussion via IM and video
Assignments: Complete homework and receive instructor feedback
Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

Digital Production for Writers and Editors (PDF)

View a sample syllabus for the class here.

• Digital Journalism Certificate Program – ONLINE

All offerings in:
Digital Media & Tech
Journalism

Instructor

Darragh Worland is a multiplatform journalist who has worked for major news media in print at Metro and the New York Sun, in television at ABC News, Reuters Video News, and NY1, and for the web at Foxnews.com and NY1.com, where she has written both news and features.

As a senior multimedia producer for MSN Money, Darragh pitched, shot, and edited financial news video, wrote scripts, and coordinated the creation of charts and graphics for features during the financial crisis. She also teaches DV camera classes to producers, writers, and correspondents at ABC News. Darragh helped launch the first multimedia reporting course for graduate students at NYU's Department of Journalism and runs the multimedia lab in the newsroom for the Local East Village blog, a collaboration between NYU and The New York Times.

Darragh Worland's Courses
Digital Production for Writers and Editors – (Starts June 20)
Multimedia Journalism – (Starts June 6)

Testimonials

Darragh provided actionable information I can directly apply to both my current job and my career in general. -- Melanie Medina

"This class was a great introduction to multimedia. Darragh was always interested in our projects, knew her subject well, and guided us through the maze of programs and applications." -- Jessica Robertson

"This is a great way to put your toes in the water of multimedia journalism. You'll learn programs to build your multimedia journalism toolbelt. Darragh is well-informed, thorough, helpful, and friendly." -- Sehnita Joshua Mattison

"Darragh is a gifted teacher who is very giving of both her time and expertise. This was a truly wonderful class." -- Susan McLennan

"Darragh is an excellent instructor. She has great advice to offer any journalist trying their hand at multimedia. Her knowledge and real life experience offer an enriching and supportive environment." -- Brenda Porter-Rockwell

"Darragh is an experienced multimedia instructor who provides a balanced introduction to a challenging process. She was available with help and suggestions every step of the way." -- Joe Cox

"Darragh's class was the first online course I'd ever taken and I was a bit nervous. Would I learn as much as I could in-person? Would it be worth the time and money? I can unreservedly say, yes, yes, and yes! The scope of the content and the instructor's level of engagement and responsiveness was fantastic. I completed the class with a finished multimedia piece and tons of tangible skills." -- Brooke ONeill