Email Marketing

Create campaigns that engage subscribers, increase awareness, drive traffic and sales

WHEN Materials available starting July 24
Discussions start Wednesday, July 31, 8-9 pm ET - Full Schedule

WHERE Online

CERTIFICATE Use this course to earn a certificate in Digital Marketing and Public Relations.

PRICE
$470 (or $445 for AvantGuild members - details)

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ALSO STARTS: Online - 5/29/2013

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Details

Learn how to build and manage qualified distribution lists in a way that engages your users -- without spamming them. We'll discuss how to design email templates to best support your brand while including and following the proper legal disclaimers. Youu'll also learn how to use analytics tools to monitor campaign engagement and effectiveness as well as ways to respect your users’ privacy while introducing them to your products or services.

In this class, you will learn how to:

Create and manage distribution lists, including resources for mass mailings
Evaluate optimal time, date, and frequency to decrease unsubscribes and increase your open rate
Develop and execute copywriting and design techniques, including subject lines
Integrate social media tools into email campaigns to function as a part of your overall digital strategy
Prevent blacklisting from servers

By the end of class, you will have:
An email campaign designed to build traffic and increase sales.

The online classroom has several components:

Lessons: Learn new skills through video-based lessons
Discussion: Join a weekly live, interactive discussion via IM and video
Assignments: Complete homework and receive instructor feedback
Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

Email Marketing (PDF)

View a sample syllabus for the class here.

Instructor

Amanda McCormick has created high impact branding initiatives for clients ranging from major media companies to emerging technology startups to nonprofits. Past assignments for SocialFlow, Lifetime Television, the Book of the Month Club, Lexis-Nexis, the British Tourist Board, Film Society of Lincoln Center and Virgin Atlantic Airways have appeared in print, outdoor venues, TV and online. She also provides digital, content and brand strategy to a variety of clients through her consulting firm, Jellybean Boom.

Amanda McCormick's Courses
Copywriting for the Web – New York (Starts July 16)
Copywriting for the Web: Advanced – (Starts June 3)
Email Marketing – (Starts May 29)
Email Marketing – (Starts July 24)

Testimonials

If you need an extra boost with your copywriting skills, this is the class to take. Amanda evaluates everyone's experience and incorporates great examples and homework to really get you thinking. Simply an amazing class! -- Nicole Monahan

"Amanda brings energy, enthusiasm, and professional experience. I'd definitely take another class with her. Digital space and social networking are changing daily, so we need someone like her to help us wade through it." -- Rachel Wallack

"Amanda believes in you, brainstorming to make your ideas more marketable. She also shares her experience with interesting, relevant stories that bring her lessons to life." -- Carole Lotito

"I was very impressed with Amanda's depth of knowledge. There was never a question she couldn't answer and she was engaging, witty, and drew everyone in. She perfectly bridged the creative and technological sides of web copywriting." -- Vanessa Read

"Amanda's class was engaging, informative, and practical. I came away with a wealth of knowledge I can use in everyday situations in my industry." -- Angela Havrilla

"I have nothing but positive things to say about Amanda! She is a great teacher and covers a lot of subject material. She is honest and fair regarding homework critiques. Her funny sense of humor makes the classes even more enjoyable. Thanks, Amanda, for a great class!" -- Michelle Snell