WHEN Materials available starting November 5 Discussions start Tuesday, November 12, 8-9 pm ET - Full Schedule WHERE Online CERTIFICATE Use this course to earn a certificate in Digital Marketing and Public Relations. PRICE $470 (or $445 for AvantGuild members - details) Add to Calendar iCal | Outlook Notify me when this is offered again.

Details

Learn how to create effective, strategic email marketing campaigns in line with company goals and objectives including branding, acquisition, lead generation, and direct sales. Discover the best approaches for content development, messaging, and deployment to drive engagement with your consumers without spamming them. We'll also discuss how to design email templates to best support your brand, whether accessed on a desktop or via mobile, while including and following proper legal disclaimers. Throughout this course, we'll also take a look at examples of successful email campaigns to help inspire your own digital strategy.

In this class, you will learn how to: 

• Create cohesive campaigns in line with overall objectives, digital executions, and traditional marketing materials
• Develop copywriting and design techniques, including subject lines and content for higher open rates and click-through
• Integrate social media tools into email campaigns to function as a part of your overall digital strategy
• Develop and manage distribution lists including mass mailings (MailChimp, Constant Contact, Exact Target, etc)
• Evaluate optimal time, date, and frequency to decrease unsubscribes and increase your open rate 
• Prevent blacklisting from servers

By the end of class, you will have:
An email campaign designed to build traffic and increase sales.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

Email Marketing (PDF) View a sample syllabus for the class here.

Instructor

Sarah Grace McCandless is director of social media strategy at the Swift Collective, a digital experience agency. She has also developed digital content including websites, e-communication platforms, and social media tools for Animal Planet, HowStuffWorks.com, the USO, Delivery Agent, and Ask Sponsored Listings.

Additionally, Sarah Grace has penned the novels Grosse Pointe Girl: Tales from a Suburban Adolescence and The Girl I Wanted to Be, both published by Simon & Schuster. Her short fiction and essays have appeared in the anthology Cassette From My Ex: Stories and Soundtracks of Lost Loves. She has also contributed to HowStuffWorks.com, Daily Candy, and Venus magazine. Visit her online at sarahdisgrace.com.

Sarah Grace
McCandless's Courses
Email Marketing – (Starts November 5)

Testimonials

I came out of Sarah Grace's class much farther ahead in the field than I went in, because she zeroes in on what your weaknesses are and gives tons of one-on-one help. -- Wendy Baker