Facebook Marketing

Build a fan base and grow your business with a Facebook page

WHEN Materials available starting September 19
Discussions start Thursday, September 26, 9-10 pm ET - Full Schedule

WHERE Online

CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, and Social Media Marketing.

PRICE
$385 (or $360 for AvantGuild members - details)

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Details

Facebook marketing strategy goes beyond getting Likes.

In this course, you'll learn how to apply proven Facebook marketing strategies and techniques, build a fan base, and grow your business with a meaningful Facebook presence. We'll look at best practices to see what works, and explore how to effectively use Facebook to bring your business the best returns.

In this class, you will learn how to:

Set up and enhance your company Facebook page
Understand best practices for marketing through Facebook and how to measure its success
Analyze data using Facebook Insights
Execute a monthly content strategy
Incorporate Facebook applications into your marketing strategy with the new open action verb graph

By the end of class, you will have:
A Facebook marketing strategy and a clear understanding of how to reach customers using the site.

The online classroom has several components:

Lessons: Learn new skills through video-based lessons
Discussion: Join a weekly live, interactive discussion via IM and video
Assignments: Complete homework and receive instructor feedback
Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

Facebook Marketing (PDF)

View a sample syllabus for the class here.

• Digital Marketing Certificate Program – ONLINE

Instructor

Geoffrey Colon is vice president of digital influence at Ogilvy, where he creates and executes tactical social strategies for business divisions within IBM across Facebook, Twitter, LinkedIn, YouTube, Tumblr, and Google+.

Prior to this, he was supervisor of digital communities at 360i, where he ran content strategy for Coca-Cola, Lysol, Kraft, and National Car Rental. He also was a senior account strategist at Bond Strategy and Influence, where he established and operated communities for WWE, The Food Network, Netflix, USA Network, A&E, History, HGTV, and Invisalign.

Geoffrey spent four years as head of his own consulting company, Frenzy Multi-Marketing, where clients included Red Bull Energy Drink, Glaceau Smartwater, Diadora Sneakers, KOCH Entertainment, UBL Entertainment, and RCA Records.

Geoffrey Colon's Courses
Facebook Marketing – (Starts September 19)
Social Media Marketing: Master Class – (Starts July 11)

Testimonials

Geoffrey was friendly, knowledgeable, and available for questions. He was up-to-date with the latest Facebook developments, and his enthusiasm was contagious. Geoffrey was great! -- Laura Buchholz

"Geoffrey is extremely knowledgeable and an insider in the ad industry. His class was engaging and his lectures interesting and insightful. I recommend you take any course he is instructing." -- Jeffrey Boyle

"Geoffrey was very knowledgeable and helpful. If someone has a business and would like to learn more on how to use Facebook as a marketing tool, this is the class." -- Angie Keenan