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WHEN Materials available starting September 19 WHERE Online CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, and Social Media Marketing. PRICE
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Best Value
Details
Facebook marketing strategy goes beyond getting Likes.
In this course, you'll learn how to apply proven Facebook marketing strategies and techniques, build a fan base, and grow your business with a meaningful Facebook presence. We'll look at best practices to see what works, and explore how to effectively use Facebook to bring your business the best returns.
In this class, you will learn how to:
- Set up and enhance your company Facebook page
- Understand best practices for marketing through Facebook and how to measure its success
- Analyze data using Facebook Insights
- Execute a monthly content strategy
- Incorporate Facebook applications into your marketing strategy with the new open action verb graph
By the end of class, you will have:
A Facebook marketing strategy and a clear understanding of how to reach customers using the site.
- Lessons: Learn new skills through video-based lessons
- Discussion: Join a weekly live, interactive discussion via IM and video
- Assignments: Complete homework and receive instructor feedback
- Forums: Exchange resources, meet peers, and ask your instructor questions
Course Syllabus
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Facebook Marketing (PDF)
View a sample syllabus for the class here.
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Related
- All offerings in:

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Public Relations
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Advertising & Marketing
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Social Media
Instructor

Prior to this, he was supervisor of digital communities at 360i, where he ran content strategy for Coca-Cola, Lysol, Kraft, and National Car Rental. He also was a senior account strategist at Bond Strategy and Influence, where he established and operated communities for WWE, The Food Network, Netflix, USA Network, A&E, History, HGTV, and Invisalign.
Geoffrey spent four years as head of his own consulting company, Frenzy Multi-Marketing, where clients included Red Bull Energy Drink, Glaceau Smartwater, Diadora Sneakers, KOCH Entertainment, UBL Entertainment, and RCA Records.
Geoffrey Colon's Courses
Facebook Marketing (Starts September 19)
Social Media Marketing: Master Class (Starts July 11)
Testimonials
Geoffrey was friendly, knowledgeable, and available for questions. He was up-to-date with the latest Facebook developments, and his enthusiasm was contagious. Geoffrey was great!
-- Laura Buchholz"Geoffrey is extremely knowledgeable and an insider in the ad industry. His class was engaging and his lectures interesting and insightful. I recommend you take any course he is instructing." -- Jeffrey Boyle
"Geoffrey was very knowledgeable and helpful. If someone has a business and would like to learn more on how to use Facebook as a marketing tool, this is the class." -- Angie Keenan









