WHEN Materials available starting September 19 Discussions start Thursday, September 26, 9-10 pm ET - Full Schedule WHERE Online CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, and Social Media Marketing. PRICE $385 (or $360 for AvantGuild members - details) Add to Calendar iCal | Outlook Notify me when this is offered again.

Best Value

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20% off if you buy both today: $855  $684

Facebook Marketing  Online - 9/19/2013 (4 sessions)  $385

Twitter Marketing  Online - 11/4/2013 (6 sessions)  $470

Details

Facebook marketing strategy goes beyond getting Likes.

In this course, you'll learn how to apply proven Facebook marketing strategies and techniques, build a fan base, and grow your business with a meaningful Facebook presence. We'll look at best practices to see what works, and explore how to effectively use Facebook to bring your business the best returns.

In this class, you will learn how to:

• Set up and enhance your company Facebook page
• Understand best practices for marketing through Facebook and how to measure its success
• Analyze data using Facebook Insights
• Execute a monthly content strategy
• Incorporate Facebook applications into your marketing strategy with the new open action verb graph

By the end of class, you will have:
A Facebook marketing strategy and a clear understanding of how to reach customers using the site.

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

Facebook Marketing (PDF) View a sample syllabus for the class here.

Related

Instructor

Geoffrey Colon is group marketing manager of social media at Microsoft/BingAds. He is also a subject matter expert on social business and disruptive innovation. Prior to this, he was vice president of Social@Ogilvy at Ogilvy & Mather, where he created and executed tactical social strategies for a variety of business divisions within IBM. He wrote several of the top thought leadership pieces for the agency including one on content as the new currency for Fast Company.

Geoffrey was also supervisor of digital communities at 360i and social media specialist at Bond Strategy and Influence. Past clients include American Express, Coca-Cola, Lysol, Kraft, Smirnoff, Spotify, The Food Network, Netflix, USA Network, A&E, History, HGTV, and Invisalign.

Geoffrey Colon's Courses
Facebook Marketing – (Starts September 19)
Social Media Marketing: Master Class – (Starts November 14)

Testimonials

Geoffrey was friendly, knowledgeable, and available for questions. He was up-to-date with the latest Facebook developments, and his enthusiasm was contagious. Geoffrey was great! -- Laura Buchholz

"Geoffrey is extremely knowledgeable and an insider in the ad industry. His class was engaging and his lectures interesting and insightful. I recommend you take any course he is instructing." -- Jeffrey Boyle

"Geoffrey was very knowledgeable and helpful. If someone has a business and would like to learn more on how to use Facebook as a marketing tool, this is the class." -- Angie Keenan