Fashion Writing

Write for fashion magazines and websites with the features editor at InStyle.com

WHEN Materials available starting June 12
Discussions start Wednesday, June 19, 8-9 pm ET - Full Schedule

WHERE Online

PRICE
$470 (or $445 for AvantGuild members - details)

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Details

This class will provide you with the skills necessary to find work as a professional fashion writer. Through insight into the fashion world and media, you'll learn to grasp the different styles of fashion journalism and gain insight into and an understanding of the fashion industry.

Using trend reports, reviews of collections, and analyzing the craft and business of fashion, you'll learn how to tackle fashion stories from different angles for high fashion magazines, non-traditional publications, and websites. Learn the value of networking, creating and keeping contacts, and how to work with PR to get the heads-up on scoops and invites to press launches and fashion shows. You'll also learn to write pitch letters and emails to secure interviews with designers.

Throughout the course, you'll build a portfolio of spec clips that will exhibit your ability to analyze and report on fashion.

In this class, you will learn how to:

Watch shows, interpret collections, and develop an eye for inspiration
Write fashion headlines, runway reviews, and fashion features
Use your personal style to create stories that editors crave
Understand the differences between fashion editors, writers, and freelancers
Write compelling pitch letters

By the end of class, you will have:
A pitch letter for a fashion feature and a collection of clips for a high fashion magazine.

Students who have taken this class have been published on:
NYMag.com, Glamour.com, The Pittsburgh Post-Gazette

The online classroom has several components:

Lessons: Learn new skills through video-based lessons
Discussion: Join a weekly live, interactive discussion via IM and video
Assignments: Complete homework and receive instructor feedback
Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

Fashion Writing (PDF)

View a sample syllabus for the class here.

Instructor

Maureen Dempsey is the features editor at InStyle.com. Prior to this, Maureen was web editor at Vogue.com and executive editor at YourTango.com. She has also held editorial positions at Marie Claire, Shop Etc., and Fast Company. Her work has appeared on Elle.com, Lemondrop.com, Luckymag.com, HybridMom.com, BettyConfidential.com, and StyleList.com.

Maureen Dempsey's Courses
Fashion Writing – (Starts June 12)

Testimonials

I encourage writers to take Maureen's class. She effectively uses examples of her own writing to illustrate a point, is very generous with her time, and makes herself available outside of class. I look forward to putting what I've learned into practice. -- Eileen O'Connor