WHEN Wednesdays, October 2 - November 20, 6:45-9:45 pm - Full Schedule WHERE Mediabistro offices, New York, NY PRICE $550 (or $525 for AvantGuild members - details) Add to Calendar iCal | Outlook ALSO STARTS:  Online - 9/18/2013 Notify me when this is offered again.

Details

This class will provide you with the skills necessary to find work as a professional fashion writer. Through insight into the fashion world and media, you'll learn to grasp the different styles of fashion journalism and gain insight into and an understanding of the fashion industry.

Using trend reports, reviews of collections, and analyzing the craft and business of fashion, you'll learn how to tackle fashion stories from different angles. The focus will be on established high fashion magazines, non-traditional publications, and websites. Class will also include guest lectures from fashion magazine editors.

You will learn the value of networking, creating and keeping contacts, and how to work with PR so that you get the heads-up on scoops and are invited to press launches and fashion shows. In addition, you'll learn to write pitch letters and emails to ensure you secure interviews with designers.

Throughout the course, you'll build a portfolio of spec clips that will exhibit your ability to analyze and report on fashion.

In this class, you will learn how to:

• Watch shows, interpret collections, and develop an eye for inspiration
• Write fashion headlines, runway reviews, and fashion features
• Use your personal style to create stories that editors crave
• Understand the differences between fashion editors, writers, and freelancers
• Write compelling pitch letters

By the end of class, you will have:
A pitch letter for a fashion feature and a collection of clips for a high fashion magazine.

Students who have taken this class have been published in:
NYMag.com, Glamour.com, Community Voices of the Pittsburgh Post-Gazette

Course Syllabus

Fashion Writing (PDF) View a sample syllabus for the class here.

Instructor

Lauren Levinson is the fashion news editor at ELLE.com, where she oversees blogs about fashion, beauty, culture, and music. She conceptualizes, writes, assigns, edits, codes, and oversees every aspect of the stories that fall under ELLE.com's News channel. She also gets to interview celebrities like Alexander Wang, Rita Ora, and James Franco.

Prior to this, she was at Real Beauty, Hearst's start-up digital women's site. She was also a staff writer at Time Out New York. Lauren's freelance work can be seen in New York, New York Wedding, and Refinery 29.

Lauren Levinson's Courses
Fashion Writing – New York (Starts October 2)