Food Blogging

Develop a food blog with the editor of Saveur.com

WHEN Materials available starting May 22
Discussions start Wednesday, May 29, 8-9 pm ET - Full Schedule

WHERE Online

PRICE
$470 (or $445 for AvantGuild members - details)

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ALSO STARTS: Online - 9/18/2013

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Details

Food blogging has launched careers. Just ask Julie Powell, who's used her food blog to land a book deal and the film Julie & Julia.

In this class, we’ll review the fundamentals of food writing including establishing tone, sensory details, and highlighting taste. We'll also discuss ways to apply these to the successful launch or update of your own food blog.

We’ll cover the tenets of blogging strategy so you can use your food blog to join an online community, position yourself as an authority, and land writing jobs at food publications.

In this class, you will learn how to:

Craft an engaging, clear blog post optimized for search
Develop a mission statement and theme for your blog
Integrate photo, video, social, and interactive media into your content strategy
Use your blog to land writing jobs for food magazines, websites, and publications
Build connections with other food bloggers through link sharing

By the end of class, you will have:
A food blog complete with a mission statement, posts, and a content plan.

The online classroom has several components:

Lessons: Learn new skills through video-based lessons
Discussion: Join a weekly live, interactive discussion via IM and video
Assignments: Complete homework and receive instructor feedback
Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

Food Blogging (PDF)

View a sample syllabus for the class here.

Instructor

Helen Rosner is the editor of Saveur.com, the award-winning website of the food and travel magazine Saveur. Previously she worked as an editor of Grub Street New York, Grub Street Chicago, and as the online restaurant editor for New York Magazine.

Helen is the co-founding editor of the former culinary culture blog EatMeDaily.com; the co-author, with Amanda Hesser, of the chapter "Food and Journalism" in the 2012 Routledge International Handbook of Food Studies; and a former cookbook editor. Her writing can be found in Saveur, New York Magazine, Eater, The Hairpin, and the Huffington Post, and her photography has appeared on Saveur.com, Out.com, and NYMag.com.

Helen Rosner's Courses
Food Blogging – (Starts May 22)
Food Blogging – (Starts September 18)