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Freelance Career Management: Landing Your First Gig

How to start a freelance career from scratch

1. Introduction (1:20)

Table of Contents

  1. Introduction (1:20) 1:20 FREE!
  2. Smart Networking (2:28) 2:28 FREE!
  3. Competing for Work (1:47) 1:47 FREE!
  4. Finding Clients (3:13) 3:13 FREE!
  5. Review (1:17) 1:17 FREE!
  6. First Gig Game Plan (6:16) 6:16 FREE!

Video Details

How to start a freelance career from scratch. Experienced freelance art director Joseph Caserto gives you simple steps to follow right now to get your first client.

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Joseph Caserto
Joseph Caserto is an award winning Graphic Artist based in New York City who specializes in publication art direction and design. He earned a BFA with honors in Communications Design from Pratt Institute, where he completed one of the first classes in graphic design produced with a Macintosh. With over 15 years of professional experience, mostly from national consumer magazines with circulations in the multi-millions, he is currently a freelance art director and designer whose clients include BusinessWeek, Marie Claire, PC, TV Guide, and Vibe magazines. Joseph is a member of The Graphic Artists' Guild and The Society of Publication Designers, and has taught at The City College of New York and NYU. A lifetime resident of New York State, he grew up in the State's historic Mid-Hudson Valley, and has lived in Brooklyn since the late 1980s. He was recently awarded a 2008 American Graphic Design Award, and a 2008 Create Award, Silver, for the cover of the April 2008 issue of BW Chicago, a BusinessWeek publication.