Freelance Career Management: Thinking Beyond the Paycheck
Tips for building and maintaining a successful freelance career
1. Introduction (1:05)
Table of Contents
Tips for building and maintaining a successful freelance career. Instructor Joseph Caserto, an experienced freelance publication designer, shares field-tested methods for nurturing your independent business. He shows how, in his practice, he thinks beyond the paycheck, maximizing opportunities through professional conduct, networking, and self-promotion strategies.
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Joseph Caserto is an award winning Graphic Artist based in New York City who specializes in publication art direction and design. He earned a BFA with honors in Communications Design from Pratt Institute, where he completed one of the first classes in graphic design produced with a Macintosh. With over 15 years of professional experience, mostly from national consumer magazines with circulations in the multi-millions, he is currently a freelance art director and designer whose clients include BusinessWeek, Marie Claire, PC, TV Guide, and Vibe magazines. Joseph is a member of The Graphic Artists' Guild and The Society of Publication Designers, and has taught at The City College of New York and NYU. A lifetime resident of New York State, he grew up in the State's historic Mid-Hudson Valley, and has lived in Brooklyn since the late 1980s. He was recently awarded a 2008 American Graphic Design Award, and a 2008 Create Award, Silver, for the cover of the April 2008 issue of BW Chicago, a BusinessWeek publication.