WHEN Materials available starting October 15 Discussions start Thursday, October 22, 9-10 pm ET - Full Schedule WHERE Online PRICE $275 (or $250 for AvantGuild members - details) Add to Calendar iCal | Outlook Notify me when this is offered again.

Best Value

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20% off if you buy both today: $660  $528

Geo-Targeted Social Media Marketing  Online - 10/15/2013 (2 sessions)  $275

Strategic Mobile Marketing  Online - 8/21/2013 (4 sessions)  $385

Details

The internet is infinitely large, but it’s also a bit like a small-town newspaper. People in your local area are using Google search, ratings sites like Yelp, and directories like YellowPages.com to learn about the best products and services. In this class, we’ll show you how to make sure that your business appears at the top of search results on the most popular sites and how to own your local niche. 

In this class, you will learn how to:

• Get your business listed on the major social and local sites including Facebook, Yellow Pages, Yelp, and Mapquest
• Determine the most relevant sites for your business type and geographic area
• Use keywords and precise language to make sure your business stands out from the crowd
• Maintain your listings and monitor sites for comments and user reviews

By the end of class, you will have:
Accurate, eye-catching listings for your small business on a variety of social sites and a strategy for posting and maintaining information about your business.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

Geo-Targeted Social Media Marketing (PDF) View a sample syllabus for this course

Related

Instructor

Jenna Rose Robbins is the founder of Siteseeing Media, which offers social media and web consulting services for small- to medium-sized businesses. Prior to this, she was head of marketing for FIJI Water and editor at AOL and Disney.

Jenna helps companies refine their web presence, both by making their company more prominent online and by ensuring the proper message is conveyed to consumers.

Jenna Rose Robbins's Courses
Geo-Targeted Social Media Marketing – (Starts October 15)

Testimonials

Jenna eats, breathes, and sleeps web writing, editing, and site production. For anyone needing to update their web savvy, Jenna is your woman! -- Marsha Johnston

"Jenna is an inspiring teacher. She is very informed, enthusiastic, and generous with information. -- Ashtoreth Valecourt

"Jenna is very honest and offers tons of suggestions. If you are looking for a jumping off point or want to update new skills, Jenna will encourage you." -- Kirsten Gum

"Jenna has a wealth of experience which she generously shares. Her perspective is invaluable. I look forward to taking more courses from this fine instructor and congenial professional." -- Gregory Vogel

"Jenna was an amazing instructor. Her class was extraordinary. She was funny and her delivery was fabulous and fluid. I would go to any class where she was the instructor." -- Ruth Robinson

"Jenna was engaging with a great combination of knowledge and humor." -- Stephanie Chizik

"Jenna is a no-nonsense, savvy, straight to the point, knowledgeable woman who knows her way around the web." -- Sue Facter

"Jenna knows how to demystify technical content that many writers find intimidating." -- Jo Scott-Coe

"Jenna was a wonderful instructor! She was not only extremely knowledgeable, but she gave helpful tips and suggestions." -- Emily Lerner

"Jenna is a real professional with a strong background that she uses to illustrate points and breath life into the subject. She is easy to follow and carefully explains every idea." -- Victoria Talbot

"Jenna's course was absolutely what I needed to bridge the gap from print to online writing. She is a master in her craft." -- Lulu Berton