Get Into New Media with Mark Josephson of outside.in

Mark Josephson understands how media is changing. We ask him to discuss hyper-local content delivery, how the rules are changing, and how to find an audience for your content. Mark Josephson joined as outside.in as CEO in April 2008 and has been building new media businesses since 1995. Most recently, Mark was President and CMO of Seevast Corp, which builds and operates proprietary and publisher ad networks. Before that, he worked at About.com as General Manager in charge of the creation and growth of the About.com consumer service and later as Executive Vice President of Marketing & Business Development with responsibility for customer acquisition, marketing and distribution for About, Inc.'s three operating divisions: About.com, Sprinks, and About Web Services. Mark was a founding member of Cone Interactive's new media practice in the late '90s, where he managed marketing and communications for some of the earliest internet media businesses, including About.com and iVillage.com.

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