Get the Most Out of Emerging Social Networks

Effective social media marketing is about more than just optimizing Facebook Pages and crafting smart tweets. This tutorial will introduce you to alternative tools like Quora, Plancast, Kickstarter, Tumblr, Foursquare and Instagram. Learn how, when and why to incorporate them into your social outreach plan, as well as some examples of when to use industry-specific sites like TripAdvisor and Yelp.

Tameka Kee is a lead researcher and analyst for Social Times Pro, the subscription insights and analysis division of mediabistro's SocialTimes.com. She has been covering the digital media industry with a focus on advertising, social media, and video games for the past four years. As a reporter for paidContent, she covered the business of digital entertainment and gaming, and broke news on companies like Electronic Arts, Playfish, Netflix, and Facebook. Prior to that, she covered social media and search marketing for Mediapost. Kee is listed by many media, publishing, and advertising execs as a source of news on social media and digital advertising.

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