Google Adwords

Increase traffic and conversions through targeted keyword campaigns

WHEN Materials available starting October 8
Discussions start Tuesday, October 15, 9-10 pm ET - Full Schedule

WHERE Online

PRICE
$275 (or $250 for AvantGuild members - details)

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Details

To enhance your online marketing ROI, you need to know how to best utlize Google Adwords. By using keywords to have your ad appear near search results, you can bring new awareness and a new audience to your site or product. You'll learn how to boost website traffic and conversions. We'll also explore the various campaigns you can run (Search CPC, Display CPM) to optimize ad spending and see results.

In this class, you will learn how to:

Reach customers with targeted keywords
Measure conversion rates from AdWords campaigns
Review location targeting and match types
Know the different Ad types offered
Understand what drives conversion to improve results

By the end of class, you will have:

A framework for setting up and tracking Google AdWords campaigns.

The online classroom has several components:

Lessons: Learn new skills through video-based lessons
Discussions: Join a weekly live, interactive discussion via IM and video
Assignments: Complete homework and receive instructor feedback
Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

Google Adwords (PDF)

View a sample syllabus for the class here.

• Digital Journalism Certificate Program – ONLINE

Instructor

Arpy Malaky is a search and auction media manager at The Walt Disney Company. Prior to that, she was a marketing campaign manager at ReachLocal, where she created and managed paid SEM campaigns. She also worked at Nokia Interactive (mobile marketing) and Razorgator, where she maintained paid search campaigns with Google AdWords & Bing AdCenter.

Arpy Malaky's Courses
Google Adwords – (Starts October 8)

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