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History Lessons: Timeless Design Principles

What can today's media-makers learn from 1950s magazine design?

1. Introduction (3:32)

Table of Contents

  1. Introduction (3:32) 3:32 FREE!
  2. Audience-Grabbing Imagery (4:14) 4:14 FREE!
  3. Assisting the Audience (3:25) 3:25 FREE!
  4. Visual Experiences (3:55) 3:55 FREE!
  5. Audience Participation (3:36) 3:36 FREE!
  6. Simplification Design (3:41) 3:41 FREE!
  7. Inspire Your Audience (4:40) 4:40 FREE!
  8. Review (2:21) 2:21 FREE!

Video Details

What can today's media-makers learn from 1950s magazine design? Instructor Joseph Caserto shares lessons gleaned from his personal collection of vintage issues of McCall's, LIFE, Look and others.

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Joseph Caserto
Joseph Caserto is an award winning Graphic Artist based in New York City who specializes in publication art direction and design. He earned a BFA with honors in Communications Design from Pratt Institute, where he completed one of the first classes in graphic design produced with a Macintosh. With over 15 years of professional experience, mostly from national consumer magazines with circulations in the multi-millions, he is currently a freelance art director and designer whose clients include BusinessWeek, Marie Claire, PC, TV Guide, and Vibe magazines. Joseph is a member of The Graphic Artists' Guild and The Society of Publication Designers, and has taught at The City College of New York and NYU. A lifetime resident of New York State, he grew up in the State's historic Mid-Hudson Valley, and has lived in Brooklyn since the late 1980s. He was recently awarded a 2008 American Graphic Design Award, and a 2008 Create Award, Silver, for the cover of the April 2008 issue of BW Chicago, a BusinessWeek publication.