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How to Build a Logo, Part 2: Image and Space

Alex W. White describes the various ways in which designers can interestingly exploit the complex relationships between image and space.

1. Highlights

Table of Contents

  1. Highlights FREE!
    Watch a free preview of How to Build a Logo, Part 2: Image and Space
  2. Image Becomes Space, Space Becomes Image FREE!
  3. Finding an "Angle" FREE!
  4. Aligning the Elements FREE!
  5. The Levels of Abstraction FREE!
  6. Image Juxtaposition and Contrast FREE!

Video Details

In the third installment of his "How to Build a Logo" series, professor Alex W. White describes the various ways in which designers can interestingly exploit the complex relationships between image and space. Alex focuses on strategies for abstracting figures in order to activate negative space, as well as the different kinds of image-to-image contrast that can make a mark both distinctive and persuasive.

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Author

Alex W. White
Alex W. White is an award-winning lecturer, author, and designer. He has spoken to thousands of art directors, designers, and editors across the U.S., Europe, and South America. His six books and thirty articles explain the purpose of design, the needs of readers, and how to find the sweet spot where they overlap. He is the chairman of the Type Directors Club and teaches at Parsons the New School for Design.