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How to Build a Logo: Type and Space

Tutorial on logo design by highlighting the all-important dynamic between type and spatial elements in a logo.

1. Highlights

Table of Contents

  1. Highlights FREE!
    Watch a free preview of How to Build a Logo: Type and Space
  2. A Logo's Three Main Ingredients FREE!
  3. Classifying Logos FREE!
  4. Figure/Ground Relationship FREE!
  5. Letterforms, Type and Fonts FREE!
  6. Type Alteration FREE!
  7. Rundown FREE!

Video Details

Parsons professor Alex W. White continues his four-part series of tutorials on logo design by highlighting the all-important dynamic between type and spatial elements in a logo. As Alex proves, utilizing the figure/ground relationship and techniques such as type alteration can help you create marks that are memorable and distinctive.

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Author

Alex W. White
Alex W. White is an award-winning lecturer, author, and designer. He has spoken to thousands of art directors, designers, and editors across the U.S., Europe, and South America. His six books and thirty articles explain the purpose of design, the needs of readers, and how to find the sweet spot where they overlap. He is the chairman of the Type Directors Club and teaches at Parsons the New School for Design.