How to Create Strategic Connections and Expand Your PR Business

In this webcast recording from Mediabistro's 20 Tips in 20 Minutes series, Darryl Salerno shares his wisdom on the art of relationships. Cultivating relationships is the essence of PR, but most PR professionals fail to think strategically about building these relationships. This webcast will show you how to create these bonds and connections. You'll learn how to differentiate between networking and sales; start conversations with strangers; maintain contacts; use digital media to enhance your network; and make people want to help you. Like this webcast? Check out the rest of Mediabistro's 20 Tips in 20 Minutes speakers series. Darryl Salerno grew Magnet Communications from 36 employees to the 22nd largest communications firm in the U.S. during his tenure as CEO. He has unparalleled experience in PR agency management, having served as Chief Financial Officer at Edelman and Ruder-Finn, and a member of the board of directors at Burson-Marsteller. In addition to handling public relations activities for Merrill Lynch, Burger King, and Johnson Wax, during his 18 years at Burson-Marsteller Darryl served as worldwide director of finance, chief administrative officer/New York, worldwide director of information technology, president of BM Enterprises, and director of creative services. Darryl is now president of Second Quadrant Solutions, an organization that works with professional service firms to improve their business performance, profitability, systems, and management training programs.

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