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How to Write a Press Release for Your Product, Book, or Website

Press releases are still a great way to share your news with the media

1. Highlights (1:00)

Table of Contents

  1. Highlights (1:00) 1:00 FREE!
  2. Writing Press Releases (12:00) 12:00 FREE!

Video Details

Ready to let the media know about your cool new product, book, or site? Get tips from the pros on how to write a press release that gets the attention of reporters and bloggers.

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Author

Katherine Wessling
Katherine Wessling has written for Marie Claire, CosmoGirl!, Town & Country, and Good Houskeeping. Her writing has also been included in the books Have I Got a Guy for You and Backstage at a Movie Set. She's written fashion copy for Elle (UK), PR copy for various firms, and video scripts for Howcast.com and mediabistro.com. Katherine has been contributing literary editor at Swing, senior editor at Speak, and editor-in-chief of (ai) performance for the planet. She has also fact-checked for Vogue, Esquire, Newsweek International, Self, and Teen People and was associate research editor at Glamour and research chief at Good Housekeeping. She has appeared on TV, film, and stage as an improviser, storyteller, and actor. photo credit: Susan Shacter

Testimonials

"Katherine's in-depth knowledge of fact-checking and her on-the-job anecdotes made this course both informative and fun." -- Lisa Sabatini "Katherine drew on many illustrative examples from her career as she led us through the basics and answered our questions. Her real-world examples were invaluable, and she was always engaging." -- Dustin Smith "Katherine is an industry veteran who can share as many useful tips as she can interesting anecdotes. I highly recommend her course for anyone lost on how to get started in the magazine research world." -- Janine Yu "I was very impressed. I loved how Katherine balanced her anecdotes with more technical information -- it kept the class interesting." -- Jessica Feder, editorial assistant, Country Living "Katherine was very personable. Her anecdotes are enjoyable and helped me gain a better grasp of how interesting the fact-checking process really can be." -- Daniel Quiterio, proofreader, JWT "Katherine knows fact checking very well. She has a passion for it and she gets students excited to share that passion." -- Daniel McCourt