Infographics and Data Visualization

Present data visually to engage an audience in your brands mission

WHEN Materials available starting June 4
Discussions start Tuesday, June 11, 8-9 pm ET - Full Schedule

WHERE Online

PRICE
$385 (or $360 for AvantGuild members - details)

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Details

Data is a science. But it’s also an art. Learn how you can use an infographic as a key strategy element for your content business. We’ll focus on how to think visually about data, and how to use an infographic to drive engagement, sales, or awareness for your brand. You'll also learn how to sense of website analytics, internal data, and content to build a data visualization that engages and informs.

In this class, you will learn how to:

Use infographics to engage an audience in your brand, cause, or mission
Create and evaluate the merits of a data visualization
Work with free online tools to produce infographics
Overhaul your company's analytics and data for compelling content
Understand the language of marketers, designers, and content producers -- and what you need from each to produce your infographic

By the end of class, you will have:

A spec for a data visualization and an understanding of the online tools available for infographics.

The online classroom has several components:

Lessons: Learn new skills through video-based lessons
Discussions: Join a weekly live, interactive discussion via IM and video
Assignments: Complete homework and receive instructor feedback
Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

Infographics and Data Visualization (PDF)

View a sample syllabus for the class here.

• Digital Journalism Certificate Program – ONLINE

Instructor

Alberto Cairo is the author of The Functional Art: an Introduction to Information Graphics and Visualization, published by PeachPit Press, a division of Pearson Education. He was the director for infographics and multimedia at Editora Globo, the magazine division of the biggest media group in Brazil, where he acted as an executive editor for the weekly news magazine Época and as an internal consultant for 12 other publications.

Alberto led the creation of the interactive infographics department at El Mundo, where his team won more infographics international awards than any other news organization worldwide between 2001 and 2005. He teaches information graphics and visualization at the School of Communication at the University of Miami and was an assistant professor at the School of Journalism, University of North Carolina-Chapel Hill.

Alberto Cairo's Courses
Infographics and Data Visualization – (Starts June 4)