Interactive Branding & Promotion: Websites
Lay the foundation for your interactive branding platform
1. Introduction (1:14)
Table of Contents
Lay the foundation for your interactive branding platform. Art director Anna Savoie provides a set of concrete tips and steps to follow when building a website for your brand, including a checklist, common pitfalls, and inspiring examples.
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Anna Savoie is an art director in New York City, working at Estee Lauder since 2006 on such luxury brands as Crème de la Mer and Jo Malone. From interning at renowned Honest Design, to redesigning websites for both Andrea Rosen Gallery and Satellite records she has been active in the field even before graduating from Parsons with a BFA in communication design.
Her experience runs the gamut from designing at acclaimed ad agency Lloyd + Co and the prominent Luxury Real Estate Group Douglas Elliman, to volunteering in Harlem teaching design and design programs to disadvantaged teens. She has been teaching at NYU since the fall of 2004 and has taught classes ranging from Adobe Illustrator, Photoshop, Golive, web design and graphic design.
Anna resides in a pied-a-terre in Soho with her Yorkshire Terrier, Wilbur. They like to while away the weekend hours hosting soirees and cooking sumptuous repasts for their small circle of friends. She divides her time between entertaining and her two other loves, design and teaching.