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Lessons From A Publisher with Debbie Stier of HarperCollins

In this talk at Mediabistro Circus 2010, Debbie Stier takes on trends in publishing

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1. Highlights (1:44)

Table of Contents

  1. Highlights (1:44) 1:44 FREE!
  2. Part 1 (9:28) 9:28
  3. Part 2 (7:03) 7:03
  4. Part 3 (12:00) 12:00

Video Details

In this fireside chat, SVP and associate publisher Debbie Stier joins us to talk about how digital trends are affecting publishing, from book acquisitions to marketing, and how they are changing the way we both innovate and communicate. Mediabistro senior editor Donya Blaze interviews.

Debbie Stier currently has two roles at HarperCollins: Senior Vice President, Associate Publisher for HarperStudio and Director of Digital Marketing for the rest of HarperCollins. Her duties at HarperStudio range from assessing and acquiring projects, to devising and executing marketing plans, as well as making sure the trains are all running smoothly with the sales, art and production departments. In her role as the Director of Digital Marketing for HarperCollins, she is responsible for educating and evangelizing digital trends throughout the company. The trends encompass how people communicate, what technologies they are using, how other industries are using technology, and how this all applies to book publishing. She began her career working for a literary agent when submission letters were typed on an electric typewriter with carbon paper, a process that could often take 2 weeks.

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