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Lessons from Social Games - User Acquisition, Retention, and Viral Strategies

What can marketers, advertisers, and media brands learn from social games?

1. Highlights (2:00)

Table of Contents

  1. Highlights (2:00) 2:00 FREE!
  2. Lessons from Social Games, Part 1 (17:11) 17:11 FREE!
  3. Lessons from Social Games, Part 2 (18:52) 18:52 FREE!

Video Details

Disney recently acquired Playdom, and now gains the social gaming companies’ expertise in the social networking, gaming, and brand spaces. What can marketers, advertisers, and media brands learn from social games? Playdom’s senior director of acquisitions and virality David Stewart joins Social Ad Summit to talk user acquisition, retention, and viral strategy.

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