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Logo Concepts from Paper to Computer

Designer Lauren Matsumoto locates the origin of effective visual branding in the simple hand sketch.

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1. Introduction (2:02)

Table of Contents

  1. Introduction (2:02) 2:02 FREE!
  2. How to Start (2:17) 2:17
  3. Tools & Materials (2:42) 2:42
  4. Sketch to Begin the Brand (3:44) 3:44
  5. Keeping It Loose (2:12) 2:12
  6. Importing Sketches into the Computer (5:05) 5:05

Video Details

Designer Lauren Matsumoto locates the origin of effective visual branding in the simple hand sketch. In this tutorial, Lauren details how she takes an identity from initial black-and-white sketch to fleshed-out digital image. She includes instructions for importing paper drawings as paths in Illustrator.

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Author

Lauren Matsumoto
Lauren is an award-winning designer and artist whose client list has included W Magazine, Calvin Klein Fragrance and Healing Garden Organics. In 2001, she launched a boutique design studio, Lauren Matsumoto Design, which specializes in brand identity; her work has since been recognized by the Art Directors Club, Graphis, AIGA Loop Journal, Graphic Design USA, the Madison Series in China and the FiFi Awards. Lauren holds an MFA from the School of Visual Arts and a BA from Yale. In her free time, she volunteers with several non-profits including the Taproot Foundation and CENYC Greenmarket.