Logos and the Subliminal Eye
Understanding and achieving logos that affect the viewer on an unconscious level
1. Introduction (1:56)
Table of Contents
Understanding and achieving logos that affect the viewer on an subconscious level. Designer Aldo Jacobo explains how he creates graphic identities with a subliminal sales appeal. In addition to an array of practical suggestions and intriguing concepts, he reveals how world-famous logos effectively convey the essence of their brands.
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Aldo Jacobo has been working professionally in the creative field since 2000. Staying accountable to bosses, peers, clients and mainly himself, he has upheld the highest standards in quality of creative work. Having directed and collaborated in projects for companies and organizations like Nissan, Fujitsu, Motorola, Pepcid and the US Marines, he has acquired invaluable experience in the strategic design and creation of logos, branding, print collateral, websites, web ads, trade show graphics, print advertising, information and instructional graphics. For the past three years he has focused his time and resources into providing the same high standards in graphic design work to small and medium and start up companies, as well as ad agencies and design firms in San Diego, Los Angeles, Seattle, New York City, Mexico, India and Argentina. You may contact him via: +1 619 869 0692 www.aldojacobo.com