Make Your Design Work... No Matter What
Designers have to work with the tools and materials available, and those are not always ideal.
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Designers have to work with the tools and materials available, and those are not always ideal. Making assets out of familiar design liabilities is the subject of this tutorial by noted art director Angela Riechers. In Angela's accomplished career, she's triumphed over obstacles such as bad stock art, total lack of art, total lack of a budget, super-demanding deadlines, dry subject matter, and more. Armed with a vivid array of examples, Angela offers practical advice and creative strategies that will help you make great design out of a not-so-great situation.
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Angela Riechers is an art director, educator, and consultant with fifteen years of professional experience designing national magazines including More , O at Home, the New York Times T Magazine, and Harper's . Her writing appears online on the AIGA Voice and Design Observer. She has taught numerous graphic design courses at the City College of New York and the School of Visual Arts. Angela's work has been recognized by the Society of Publication Designers and the Art Director's Club, and was featured in the The Speck Report: A Curious Collection of Uncommon Things. She is a graduate of the Rhode Island School of Design, and lives in Brooklyn with her husband and two sons while studying for a master's degree in Design Criticism at SVA.