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Make the Medium Suit the Message

Angela Riechers offers a broad range of suggestions and tips that will assist you in creating promotional or communication materials.

1. Highlights

Table of Contents

  1. Highlights FREE!
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  2. Materials FREE!
  3. Type Treatments FREE!
  4. Color FREE!
  5. Adding a Header FREE!
  6. Incorporating Existing Elements FREE!
  7. How to Design Not-So-Good News FREE!
  8. Photography FREE!
  9. Bilingual on a Budget FREE!
  10. Conclusion FREE!

Video Details

When creating promotional or communication materials, designers must make all the visual elements somehow reflect the "face" of the brand/company, without ever boring the intended audience with obvious choices or sameness. Angela Riechers offers a broad range of suggestions and tips that will assist you in your work as you bridge medium and message.

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Author

Angela Riechers
Angela Riechers is an art director, educator, and consultant with fifteen years of professional experience designing national magazines including More , O at Home, the New York Times T Magazine, and Harper's . Her writing appears online on the AIGA Voice and Design Observer. She has taught numerous graphic design courses at the City College of New York and the School of Visual Arts. Angela's work has been recognized by the Society of Publication Designers and the Art Director's Club, and was featured in the The Speck Report: A Curious Collection of Uncommon Things. She is a graduate of the Rhode Island School of Design, and lives in Brooklyn with her husband and two sons while studying for a master's degree in Design Criticism at SVA.