WHEN Wednesday, August 21, 4-5 pm ET - Full Schedule WHERE Online PRICE $49 (or $39 for AvantGuild members - details) Add to Calendar iCal | Outlook Notify me when this is offered again.

Details

What's more influential in shaping opinions than Twitter and more important in shaping purchasing decisions than Facebook? Blogs and digital influencers have quickly become a programming powerhouse for brands interested in building ROI and social media engagement. Through creative collaboration, marketing activations, and important ambassadorships, digital influencers are changing the way companies think about celebrity spokespeople and the role they play in selling products.

Summer Krecke, director of content strategy at Digital Brand Architects, will outline the key elements that define successful digital influencers and why partnering with them can help generate sales and major prestige.  You'll also hear from a digital influencer who will share her perspective on collaborative partnerships and how its impacted her own brand-building goals.

You'll learn how to:

• Identify influencers who are appropriate for your target audience 
• Define goals for a successful partnership
• Drive sales and traffic to your website
• Gain followers on social media accounts
• Spark conversations around your brand on the web

How this works:

• You'll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked
• You'll have the chance to ask questions and get advice from the speaker in real time
• You'll receive a copy of the speaker's presentation slides and access to a recording of the presentation
• If you can't make it to the live presentation, you can watch the recording for one week after the live broadcast

Related

Instructor

Summer Krecke is director of content strategy at DBA, where she bridges the gap between editorial, online social media, and marketing for luxury and consumer brands, Formerly the online editorial director for The Knot, StyleCaster.com, and BeautyHigh.com, she was the driving force behind the launch of Us Weekly online and numerous websites under the Alloy Entertainment umbrella.

With an expertise that spans writing, editing, advertorial development, and directing video and digital production, Summer works as senior counsel across all client accounts at DBA to help in the development of brand voice, content strategy, and execution of special editorial projects.

Summer Krecke's Courses
Marketing: Influencers and Brand Ambassadors –
Mobile Content Strategy – (Starts September 18)