Marketing with Social Video

Use web video to engage clients and drive new business

WHEN Materials available starting June 12
Discussions start Wednesday, June 19, 8-9 pm ET - Full Schedule

WHERE Online

CERTIFICATE Use this course to earn a certificate in Digital Marketing.

PRICE
$470 (or $445 for AvantGuild members - details)

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Details

Remember Old Spice’s first video campaign? We do, and so do millions of other people. In this course, you’ll learn to use video as a marketing tool. We'll show you how to think of video as a key element of an online marketing campaign. Throught class, you’ll work on an outline of a video marketing campaign for your brand, business, or client. Learn ho to bring a social video campaign through all the product stages, from conception to execution to measuring success.

In this class, you will learn how to:

Dissect and comprehend the elements that make a video go viral
Understand what it takes to script, edit, and shoot a video
Evaluate production costs and work within your budget
Create a social video contest with user-generated content and tie it to marketing goals
Assess the merits of VEVO, YouTube, Facebook, and BrightCove
Measure the effectiveness of your video campaign

By the end of the class, you will have:
An outline for executing your own social video campaign and an understanding of the elements that go into creating a successful social video.

The online classroom has several components:

Lessons: Learn new skills through video-based lessons
Discussion: Join a weekly live, interactive discussion via IM and video
Assignments: Complete homework and receive instructor feedback
Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

Marketing with Social Video (PDF)

View a sample syllabus for this course

• Digital Marketing Certificate Program – ONLINE

Instructor

Jennifer Starkey is the manager of audience development and social media for SourceMedia, a diversified media company for the financial services industry. With a deep understanding of the marketing challenges of both business-to-consumer and business-to-business brands, Jennifer develops strategic digital marketing campaigns and initiatives for nearly 30 media websites and publications including American Banker, Accounting Today, The Bond Buyer, and Financial Planning. She recently worked on The 5th Vespa Sweepstakes for Health Data Management and has worked on national integrated marketing communications campaigns for Niagara USA tourism and within the healthcare and retail industries.

Jennifer Starkey's Courses
Marketing with Social Video – (Starts June 12)