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WHEN Materials available starting September 18 WHERE Online CERTIFICATE Use this course to earn a certificate in Ad Copywriting. PRICE
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Details
Mobile usage is growing at an exponential rate. Currently mobile devices make up 15% of all internet traffic with 1.5 billion users worldwide. By 2015, mobile usage is expected to surpass desktop usage. Is your site prepared? Learn how to optimize content for mobile devices and engage with your audience across screens. We'll show you how to make content exciting and interactive for the mobile user.
In this class, you will learn how to:
- Make the case for a mobile strategy
- Publish across multiple channels and manage the workflow
- Optimize content for mobile devices
- Follow trends on the horizon
By the end of this class, you will have:
A strategy in place for optimizing your content for mobile devices.
The online classroom has several components:
- Lessons: Learn new skills through written lessons
- Discussion: Join a weekly live, interactive discussion via IM and video
- Assignments: Complete homework and receive instructor feedback
- Forums: Exchange resources, meet peers, and ask your instructor questions
Course Syllabus
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Mobile Content Strategy (PDF)
View a sample syllabus for the class here.
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Related
• Digital Marketing Certificate Program – ONLINE
- All offerings in:
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Digital Media & Tech
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Journalism
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Book & Mag Publishing
Instructor
Summer Krecke is director of content strategy at DBA, where she bridges the gap between editorial, online social media, and marketing for luxury and consumer brands, Formerly the online editorial director for The Knot, StyleCaster.com, and BeautyHigh.com, she was the driving force behind the launch of Us Weekly online and numerous websites under the Alloy Entertainment umbrella.
With an expertise that spans writing, editing, advertorial development, and directing video and digital production, Summer works as senior counsel across all client accounts at DBA to help in the development of brand voice, content strategy, and execution of special editorial projects.
With an expertise that spans writing, editing, advertorial development, and directing video and digital production, Summer works as senior counsel across all client accounts at DBA to help in the development of brand voice, content strategy, and execution of special editorial projects.
Summer Krecke's Courses
Marketing: Influencers and Brand Ambassadors –
Mobile Content Strategy – (Starts September 18)
