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Online Communities and the Content Experience with Brandon Holley

Learn how to gain audience and keep them engaged

1. Highlights (1:50)

Table of Contents

  1. Highlights (1:50) 1:50 FREE!
  2. Online Communities and the Content Experience with Brandon Holley, Part 1 (18:42) 18:42 FREE!
  3. Online Communities and the Content Experience with Brandon Holley, Part 2 (16:17) 16:17 FREE!

Video Details

As Editor in Chief of Yahoo! Shine, Brandon Holley focuses on building community into content and keeping her audience engaged. In this Circus 2010 presentation, she talks about leading this online community for women, what it means to advertisers, and the audience.

Brandon Holley is Editor in Chief of Yahoo! Shine, a leading women's lifestyle site. Prior to joining to Yahoo! to develop, launch and oversee Shine, Holley served as the editor-in-chief of Jane magazine, and before that, the founding editor of ELLEgirl. She also held senior editorial positions at GQ and Time Out New York. Her journalism career began when she started writing for Paper magazine in 1989 and continued at Rolling Stone magazine, Women's Own and Sportswear International. She was recently named a "Social Media Superstar" by Media Industry News and Advertising Age named Brandon a "Woman to Watch" in 2002. Brandon has been instrumental in the success of Shine, making it one of the leading women's lifestyle community sites.

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