Online Marketing

Launch a successful digital marketing campaign

WHEN Tuesdays, July 9 - August 13, 6:45-9:45 pm ET - Full Schedule

WHERE Mediabistro offices, New York, NY

CERTIFICATE Use this course to earn a certificate in Digital Marketing.

PRICE
$470 (or $445 for AvantGuild members - details)

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ALSO STARTS: Online - 7/9/2013

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Details

In order to run a successful online marketing campaign, you need to understand how to conceive, structure, and measure your efforts across several different outlets -- from landing pages to social media to mobile. In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the Web to successfully deliver your message.

We’ll review the fundamentals of online marketing including search engine marketing, keyword optimization, targeted display advertising, and mobile outreach. You'll develop the key components of a successful online marketing campaign while learning how to create display ads, distribute email newsletters, and develop a social media marketing strategy. We’ll also discuss how to measure ROI and track the effectiveness of your campaign.

In this class, you will learn how to:

Apply the four pillars of marketing to an online campaign
Use paid search and search engine marketing
Create successful display ads and track ROI on landing pages
Launch successful email marketing campaign
Identify the appropriate social media and mobile applications for your marketing strategy

By the end of class, you will have:
An understanding of best practices to launch an interactive marketing campaign and how to use online channels to achieve measurable results.

Course Syllabus

Online Marketing (PDF)

View a sample syllabus for the class here.

• Digital Marketing Certificate Program – ONLINE

Instructor

Andrew Becks is director of audience development for Scripps Networks Interactive, where he supports the Food Network and Cooking Channel. Prior to this, he was the database marketing manager, where he managed email and database marketing efforts for the company's digital media and television brands.

Andrew also worked in several digital marketing and information technology roles with the casual-dining restaurant chain Ruby Tuesday. In his free time, he works as a freelance digital marketer and web/database developer.

Andrew Becks's Courses
Online Marketing – New York (Starts July 9)
Web Analytics – (Starts July 8)

Testimonials

Andrew was a very thorough, passionate instructor who took time to ensure that everyone understood the content of the course and got what they wanted. He did a great job and I would recommend this course to others who are interested in web analytics. -- Michelle Snell