WHEN Wednesdays, November 6 - December 18, 6:45-9:45 pm ET - Full Schedule WHERE Mediabistro offices, New York, NY CERTIFICATE Use this course to earn a certificate in Digital Marketing. PRICE $470 (or $445 for AvantGuild members - details) Add to Calendar iCal | Outlook ALSO STARTS:  Online - 9/10/2013 Notify me when this is offered again.

Best Value

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20% off if you buy both today: $855  $684

Online Marketing  New York - 11/6/2013 (6 sessions)  $470

Digital Content Strategy  New York - 9/18/2013 (4 sessions)  $385

Details

In order to run a successful online marketing campaign, you need to understand how to conceive, structure, and measure your efforts across several different outlets -- from landing pages to social media to mobile. In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the Web to successfully deliver your message.

We’ll review the fundamentals of online marketing including search engine marketing, keyword optimization, targeted display advertising, and mobile outreach. You'll develop the key components of a successful online marketing campaign while learning how to create display ads, distribute email newsletters, and develop a social media marketing strategy. We’ll also discuss how to measure ROI and track the effectiveness of your campaign.

In this class, you will learn how to:

• Apply the four pillars of marketing to an online campaign
• Use paid search and search engine marketing
• Create successful display ads and track ROI on landing pages
• Launch successful email marketing campaign
• Identify the appropriate social media and mobile applications for your marketing strategy

By the end of class, you will have:
An understanding of best practices to launch an interactive marketing campaign and how to use online channels to achieve measurable results.

Course Syllabus

	Grammar and Punctuation (PDF) View a sample syllabus for the class here.
	Online Marketing (PDF) View a sample syllabus for the class here.

Related

Instructor

Noelle Cantarano is a brand channel manager at Big Fuel, a social media agency in New York City, where she develops social strategies for Burger King, Best Buy, TMobile, Sheraton Hotels and Resorts, and HBO's Newsroom. She believes in being social, not doing social.

Noelle Cantarano's Courses
Online Marketing – New York (Starts November 6)