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Pitch Slam 1-on-1: OK!

Writers pitch OK! editor-in-chief Sarah Ivens live and in person

2. What the Editor Wants (6:34)

Table of Contents

  1. Crib Sheet (PDF) PDF
    Download this outline and use it to take notes. Includes resources and other information.
  2. What the Editor Wants (6:34) 6:34 FREE!
    OK! editor-in-chief Sarah Ivens explains what she wants from freelance writers.
  3. Elina Furman: Commitment Phobes (4:28) 4:28 FREE!
    Furman pitches Ivens on her idea: matching the seven types of commitment phobes to various celebrities.
  4. Brian Vines: Shame! (4:39) 4:39 FREE!
    Brian Vines pitches a story about shame, or lack thereof, in today's pop culture.
  5. Tiffany Cuddihy: Everyday Celebrity (4:25) 4:25 FREE!
    Cuddihy is tired of reading about the same celebrities on the covers of weekly magazines. She pitches a how-to guide to "Becoming an A-list celebrity in your D-list world."
  6. Conclusion: Editor-in-chief Sarah Ivens (3:00) 3:00 FREE!
    Ivens reveals what she thought of the pitches.

Video Details

In this Pitch Slam 1-on-1 video, three writers try to sell OK! editor-in-chief Sarah Ivens on their story ideas. Since 1993, OK! has dominated newsstands in the U.K. as its best-selling weekly celebrity magazine. OK!'s parent company brought the book stateside in August of 2005, promoting Sarah Ivens from deputy editor of the U.K. edition to editor-in-chief of the New York-based title. Until recently, OK! has relied on full-time staff to produce the bulk of the magazine. But now, as the magazine continues to adapt to the U.S. market, the publication seeks freelancers to help create content within specific sections. Are any of these pitches the right fit? Watch them and see what Sarah and each of the writers thought.

5 videos
22 minutes total running time

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