Pitching Your Client and Products to Gift Guides
Amy Bates Stumpf, president and owner of Gift List Media, speaks in our 20 Tips in 20 Minutes webcast series
1. Webcast: Pitching Your Client and Products to Gift Guides, Preview (2:28)
Table of Contents
Media outlets need to plan their holiday gift guides every summer, and you need to make sure your clients are represented. From magazine "must haves" to morning show segments, this recorded webcast will tell you what you need to do now to get the products and services you represent on everyone's shopping list this holiday season.
You'll learn the keys to pitching holiday gift guides, what to send with your pitch, when and how to send it, when editors will be most responsive to your pitch, and what they are planning for this year, and how to track your placements.
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AuthorAmy Bates Stumpf
Amy Bates Stumpf is co-founder of New Product Events, which hosts the Holiday Gift Guide Event, among other boutique events with focused themes in both New York and Los Angeles. In 1999 Amy launched Gift List Media, which introduced consumer product public relations professionals to The Gift List for Holiday. That list has become to the go-to source for anyone seeking out new products editors in commercial media. She also launched a suite of specialized services including press release writing, media kit development, targeted distribution, and customized pitching list development.