Preparing an E-mail Design for Coding Using Adobe ImageReady
The next phase of her e-mail protocol involves using Adobe ImageReady to break down the design into digestible coding components.
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In her first tutorial, Paulina Tracz (aka "Simple Pea") covered Designing an Effective Marketing E-mail Using Adobe Photoshop. The next phase of her e-mail protocol involves using Adobe ImageReady to break down the design into digestible coding components. This crucial intermediate step ensures a smooth, simple transition from finished design to effective e-mail. Paulina provides design do's and don'ts to keep in mind, an in-depth look at the slicing process, a demonstration of the best way to save a file in order to prepare it for coding, and more.
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Simple Pea is the brain child and creative practice of Paulina Tracz, whose trade best falls under the label of communication designer. She is a graduate of Cornell University and Fashion Institute of Technology in NYC, where she learned to communicate in both the literal as well as visual senses. Degrees aside, she is also very passionate about her work, continuously learning independently through books, the internet and experience. Her design notebook and blog can be found at www.simplepea.com.