Producing Promotional & Branding Materials: Booklets
Plan and execute eye-popping, cohesive booklets in Adobe InDesign
1. Introduction (1:55)
Table of Contents
Plan and execute eye-popping, cohesive booklets in Adobe InDesign. Professional art director Anna Savoie gives field-tested advice related to both the creative and the logistical levels of booklet design. This tutorial will help you avoid common layout and printing problems, as well as finesse your visual concepts.
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Anna Savoie is an art director in New York City, working at Estee Lauder since 2006 on such luxury brands as Crème de la Mer and Jo Malone. From interning at renowned Honest Design, to redesigning websites for both Andrea Rosen Gallery and Satellite records she has been active in the field even before graduating from Parsons with a BFA in communication design.
Her experience runs the gamut from designing at acclaimed ad agency Lloyd + Co and the prominent Luxury Real Estate Group Douglas Elliman, to volunteering in Harlem teaching design and design programs to disadvantaged teens. She has been teaching at NYU since the fall of 2004 and has taught classes ranging from Adobe Illustrator, Photoshop, Golive, web design and graphic design.
Anna resides in a pied-a-terre in Soho with her Yorkshire Terrier, Wilbur. They like to while away the weekend hours hosting soirees and cooking sumptuous repasts for their small circle of friends. She divides her time between entertaining and her two other loves, design and teaching.