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Producing Promotional & Branding Materials: Brand Book

Design the book that sets the standard for a brand

1. Introduction (1:07)

Table of Contents

  1. Introduction (1:07) 1:07 FREE!
  2. Definition and Purpose (1:31) 1:31 FREE!
  3. Getting Started (1:54) 1:54 FREE!
  4. Opening Statement, Logos & Lockups (4:41) 4:41 FREE!
  5. Colors and Typefaces (3:24) 3:24 FREE!
  6. Type Formatting, Imagery, Usage Rights (3:23) 3:23 FREE!
  7. Stationery, Paper & Packaging, Tone & Voice (5:12) 5:12 FREE!
  8. Production (2:53) 2:53 FREE!
  9. Distribution (1:05) 1:05 FREE!
  10. Inspiration & Ideas (2:52) 2:52 FREE!

Video Details

Design the book that sets the standard for a brand. Professional art director Anna Savoie examines the brand book piece by piece so that you'll know what needs to be in your book and the best practices for each element. She also shares helpful thoughts on production and distribution of your brand book, as well as a set of examples to spark creativity.

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Author

Anna Savoie
Anna Savoie is an art director in New York City, working at Estee Lauder since 2006 on such luxury brands as Crème de la Mer and Jo Malone. From interning at renowned Honest Design, to redesigning websites for both Andrea Rosen Gallery and Satellite records she has been active in the field even before graduating from Parsons with a BFA in communication design.

Her experience runs the gamut from designing at acclaimed ad agency Lloyd + Co and the prominent Luxury Real Estate Group Douglas Elliman, to volunteering in Harlem teaching design and design programs to disadvantaged teens. She has been teaching at NYU since the fall of 2004 and has taught classes ranging from Adobe Illustrator, Photoshop, Golive, web design and graphic design.

Anna resides in a pied-a-terre in Soho with her Yorkshire Terrier, Wilbur. They like to while away the weekend hours hosting soirees and cooking sumptuous repasts for their small circle of friends. She divides her time between entertaining and her two other loves, design and teaching.