Product Management

Manage the life cycle of an online product

WHEN Materials available starting July 16
Discussions start Tuesday, July 23, 8-9 pm ET - Full Schedule

WHERE Online

CERTIFICATE Use this course to earn a certificate in Digital Project Management.

PRICE
$385 (or $360 for AvantGuild members - details)

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Details

Learn to navigate the strategic and practical tasks of the product manager. We’ll focus on communicating across teams to understand user needs, lead tech improvements, and measure the way your customers interact with your product. This class is part product immersion and part tutorial in how to work effectively with a group of designers and developers. We’ll make sure you know how to establish priorities, balance expectations, and promote your strategic vision with business, design, tech, marketing, and executive teams.

In this class, you will learn how to:

Understand the roles and responsibilities of a product manager
Oversee new product development from conception to execution
Create and prioritize requirements, user stories, use cases, and product management documents
Consider user experience and design elements as a component of strategy
Collect feedback and implement improvements based on analytics, beta and A/B testing, and focus groups
Manage an existing product

By the end of class, you will have:
Hands-on experience creating product management documents and an understanding of best practices used to manage new or existing digital products.

The online classroom has several components:

Lessons: Learn new skills through video-based lessons
Discussion: Join a weekly live, interactive discussion via IM and video
Assignments: Complete homework and receive instructor feedback
Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

Product Management (PDF)

View a sample syllabus for this course

• Digital Marketing Certificate Program – ONLINE

All offerings in:
Digital Media & Tech
Career

Instructor

Laura J. Peterson is director of digital production at Grafik Marketing Communications, a full-service brand and digital agency. Prior to this, she launched software and web products for AOL, National Geographic Channel, and the College Board. Her curiosity about how and why high-value products are created unifies her product management background in video games, VoIP, digital media, and large interactive online experiences.

Laura J. Peterson's Courses
Product Management – (Starts July 16)