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WHEN Materials available starting September 17 WHERE Online CERTIFICATE Use this course to earn a certificate in Public Relations. PRICE
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Add to CalendarBest Value
Details
In PR, the relationships you create with editors, reporters, bloggers, and producers can make or break your next campaign.
Learn how to target and pitch top media outlets and events, prep your client for appearances and interviews to make sure their message gets through, and establish your clients as reliable sources to ensure repeat bookings and interviews.
In this class, you will learn how to:
- Pitch contacts using media lists, online databases, blogs, and social media
- Understand what producers, news editors, and segment bookers look for
- Master the media interview, from understanding types of interviews to developing questions and responses
- Develop and write briefing documents and talking points that keep your client on message
- Follow up to land repeat appearances and build lasting relationships
By the end of class, you will have:
A tailored media list, along with a custom pitch, briefing document, and sample questions and answers.
The online classroom has several components:
- Lessons: Learn new skills through written lessons
- Discussion: Join a weekly live, interactive discussion via IM and video
- Assignments: Complete homework and receive instructor feedback
- Forums: Exchange resources, meet peers, and ask your instructor questions
Course Syllabus
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View a sample syllabus for the class here.
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Related
- All offerings in:
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Public Relations
Instructor
Following 9/11, Dick was named media liaison for industry talks in New York on new security measures and technology. He has generated publicity in BusinessWeek, Forbes, The Wall Street Journal, and the CBS Evening News. His byline has appeared in The Affluent Page, The Boston Herald, Yankee, and the Washington Times. He is author of five nonfiction books.
Dick Pirozzolo's Courses
Public Relations – (Starts August 8)
Public Relations: Media Training and Relations – (Starts September 17)
Public Relations: New Business Development – (Starts September 25)
Testimonials
I enrolled for the certificate in Public Relations, and was stunned by how Dick exceeded all expectations! Our PR agency is more polished and refined in just a month's time. One assignment that I applied to a real-life prospect even resulted in our gaining a client! Don't miss this class.
-- Diane Saarinen"Dick is knowledgeable and experienced, with the ability and enthusiasm to convey his knowledge. His lectures were well organized and informative. Right after class, I was able to generate media interest for my client directly related to Dick's suggestions." -- Tom Panas
"Dick has great insights and an open, inviting teaching style. He has great experience and teaches in a way that is hands-on, interactive, and effective." -- Avantika Wagle
"Dick teaches a wonderful class. He's a seasoned professional who shares his experiences and insider tips garnered over a lifetime of accomplishments." -- Maria Plati
"Dick's class was richly informative, upbeat, involved, and interactive. A seasoned professional, Dick taught with a twist and gave real-life examples from his own client roster." -- Susanne Macdonald
"I drove two hours each way just for Dick's seminar, and I will recommend it to everyone I know. He was personable, knowledgeable, fun to work with, and I'll definitely look out for future courses he teaches." -- Andrew de Geofroy
"If you want to learn PR and the latest methods from a pro, take this class. I traveled from New Jersey to Boston by bus to take Dick's class, and I would do it again!" -- Bob Taylor
