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WHEN Materials available starting June 12 WHERE Online CERTIFICATE Use this course to earn a certificate in Public Relations. PRICE
ALSO STARTS:
Online - 9/25/2013
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Add to CalendarBest Value
Details
To start or grow your public relations business, you need to land new accounts, manage existing clients, and exceed expectations. Learn how to approach the business development process, develop and qualify prospects, respond to prospects’ needs, create a winning pitch, and close faster.
In this class, you will learn how to:
- Find, target, and qualify new business leads
- Launch a sales campaign and lead prospects through the path to closing
- Prepare winning sales presentations and deliver your pitch
- Use digital media to enhance your network
- Sell add-on services to existing clients for increased revenue
By the end of class, you will have:
The skills to win business, qualify leads, and close new accounts. You'll also know how to structure client relationships, account for scope creep, and offer additional services to maximize returns.
The online classroom has several components:
- Lessons: Learn new skills through writtenand video-based lessons
- Discussion: Join a weekly live, interactive discussion via IM and video
- Assignments: Complete homework and receive instructor feedback
- Forums: Exchange resources, meet peers, and ask your instructor questions
Course Syllabus
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View a sample syllabus for the class here.
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Related
- All offerings in:
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Public Relations
Instructor
Following 9/11, Dick was named media liaison for industry talks in New York on new security measures and technology. He has generated publicity in BusinessWeek, Forbes, The Wall Street Journal, and the CBS Evening News. His byline has appeared in The Affluent Page, The Boston Herald, Yankee, and the Washington Times. He is author of five nonfiction books.
Dick Pirozzolo's Courses
Public Relations: Media Training and Relations – (Starts June 4)
Public Relations: New Business Development – (Starts June 12)
Public Relations: New Business Development – (Starts September 25)
Testimonials
I enrolled for the certificate in Public Relations, and was stunned by how Dick exceeded all expectations! Our PR agency is more polished and refined in just a month's time. One assignment that I applied to a real-life prospect even resulted in our gaining a client! Don't miss this class.
-- Diane Saarinen"Dick is knowledgeable and experienced, with the ability and enthusiasm to convey his knowledge. His lectures were well organized and informative. Right after class, I was able to generate media interest for my client directly related to Dick's suggestions." -- Tom Panas
"Dick has great insights and an open, inviting teaching style. He has great experience and teaches in a way that is hands-on, interactive, and effective." -- Avantika Wagle
"Dick teaches a wonderful class. He's a seasoned professional who shares his experiences and insider tips garnered over a lifetime of accomplishments." -- Maria Plati
"Dick's class was richly informative, upbeat, involved, and interactive. A seasoned professional, Dick taught with a twist and gave real-life examples from his own client roster." -- Susanne Macdonald
"I drove two hours each way just for Dick's seminar, and I will recommend it to everyone I know. He was personable, knowledgeable, fun to work with, and I'll definitely look out for future courses he teaches." -- Andrew de Geofroy
"If you want to learn PR and the latest methods from a pro, take this class. I traveled from New Jersey to Boston by bus to take Dick's class, and I would do it again!" -- Bob Taylor
