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Public Relations

Get your foot in the door and launch your PR career

Public Relations
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WHEN Materials available starting June 19
Discussions start Wednesday, June 26, 8-9 pm ET - Full Schedule

WHERE Online

CERTIFICATE Use this course to earn a certificate in Public Relations.

PRICE
$470 (or $445 for AvantGuild members - details)

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20% off if you buy both today: $855 
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Register For All
Public Relations  Online - 6/19/2013 (4 sessions)  $470
Public Relations: New Business Development  Online - 9/25/2013 (4 sessions)  $385

Details

Over the last decade, we've seen an unprecedented surge of interest in public relations that is creating an incredible abundance of PR jobs in firms, corporations, non-profits, and consulting.

In this course, learn how to break into PR, enhance your skills, and develop PR programs. You'll also find out everything you need know to get that all-important first job.

In this class, you will learn how to:

  • Develop a targeted, tactical PR plan that generates results
  • Write dynamic biographies for yourself, your clients, and your associates
  • Execute a targeted media outreach program geared to the needs of your client
  • Draft attention-getting media pitch letters
  • Distribute a news release

By the end of class, you will have:
A tactical public relations plan, a corporate biography, and a news release you can use in job interviews.

The online classroom has several components:
  • Lessons: Learn new skills through video-based lessons
  • Discussion: Join a weekly live, interactive discussion via IM and video
  • Assignments: Complete homework and receive instructor feedback
  • Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

course materials
View a sample syllabus for the class here.

Related

Instructor

Lindsey Benoit
Lindsey Benoit is Director of Communications for Women's Health. Prior to that, she was associate director of public relations at Self. She previously worked at the Conde Nast Media Group, where she executed Fashion Rocks and other large celebrity-driven events.

Lindsey started her career as a book publicist at Random House. In 2006, she created Rock for Lymphoma, a large-scale charity event at the Paradise Rock Club in Boston.

Lindsey Benoit's Courses
Public Relations – (Starts June 19)

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