WHEN Materials available starting October 7 Discussions start Monday, October 14, 8-9 pm ET - Full Schedule WHERE Online CERTIFICATE Use this course to earn a certificate in Public Relations. PRICE $385 (or $360 for AvantGuild members - details) Add to Calendar iCal | Outlook ALSO STARTS:  Online - 8/15/2013 Notify me when this is offered again.

Details

Over the last decade, we've seen an unprecedented surge of interest in public relations that is creating an incredible abundance of PR jobs in firms, corporations, non-profits, and consulting.

In this course, learn how to break into PR, enhance your skills, and develop PR programs. You'll also find out everything you need know to get that all-important first job.

In this class, you will learn how to:

• Develop a targeted, tactical PR plan that generates results
• Write dynamic biographies for yourself, your clients, and your associates
• Execute a targeted media outreach program geared to the needs of your client
• Draft attention-getting media pitch letters
• Distribute a news release

By the end of class, you will have:
A tactical public relations plan, a corporate biography, and a news release you can use in job interviews.

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

Public Relations (PDF) View a sample syllabus for the class here.

Related

Instructor

Jenny Chang is an account director at PKPR, a boutique PR and marketing services agency dedicated to developing communications programs that help clients achieve the audience, attention, and acclaim they deserve. She oversees client accounts ranging from consumer/lifestyle to tech, travel, and the arts including Moleskine, Internet Week New York, SpaFinder Wellness, and The Moth.

Prior to PKPR, Jenny worked in restaurant publicity with Delmonico's and Brick Lane Curry House, and entertainment PR with BNC, where clients included PlayStation, T-Mobile, and Klipsch. Jenny has secured media coverage in The New York Times, The Wall Street Journal, Reuters, The Associated Press, CNN, and Access Hollywood Live.

Jenny Chang's Courses
Public Relations – (Starts October 7)